Case Study
End to End User Journey
ROLE
(e.g., Led a team of 5 designers, defined design strategy, scaled a design system, etc.)
Business Goals
(Metrics like revenue growth, conversion rate, engagement, or efficiency gains)
Impact in Numbers
(How did this project align with company objectives?)
THE CHALLENGE
Multiple cross-functional teams were divided in to pillars to focus on different stages of the user journey. Depending on who you talked to was what their perception was of the user journey. This made discussions and alignment on experiences and outcomes challenging.
THE APPROACH
Team Management
Did you mentor designers, work cross-functionally, or set up processes?
Design Strategy
How did you approach the problem? What frameworks or methodologies did you use?
Collaboration
How did you work with PMs, engineers, leadership, or stakeholders?
Decisions and Tradeoffs
What key decisions did you make, and why?
Challenges
Any obstacles and how you navigated them?
OUTCOMES AND IMPACT
Business Results
Measurable success (e.g., increased retention by 15%, reduced onboarding time by 30%).
User Impact
How did it improve the user experience?
Internal Wins
Did it lead to better team efficiency, new processes, or cultural shifts?
REFLECTIONS & LESSONS LEARNED
• What did you take away from this project?
• How did this shape your leadership approach?
• If you had to do it again, what would you do differently?
• What did you take away from this project?
• How did this shape your leadership approach?
• If you had to do it again, what would you do differently?